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back when - Tim McGraw (Dr Pepper reference)


katiebug

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10_2_4.jpg

I don't know if this is the kind of enlightening information you were looking for,

but according to the Dr Pepper Museum website

From 1910 to 1914, Dr Pepper was identified with the slogan, "King of Beverages." "Old Doc," a typical country doctor character with monocle and top hat, became the Dr Pepper trademark character in the 1920s and 1930s. During that era, research was discovered proving that sugar provided energy and that the average person experiences a letdown during the normal day at 10:30a.m., 2:30p.m. and 4:30p.m. A contest was held for the creation of an ad using this new information. The winner of the ad campaign came up with the famous advertising slogan, "Drink a bite to eat at 10, 2, and 4." Dr Pepper's slogan in the 1950s was "the friendly Pepper-Upper," which led the brand into the 1960s when it became associated with rock and roll music and on Dick Clark's American Bandstand TV show.
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My grandparents owned a Dr. Pepper bottling company in Jasper, FL way back when and it closed decades ago, but my grampa once submitted a commercial to the corporate office which was the very same "10, 2 and 4." I never new it was that big until I heard the Tim Mcgraw song.

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