Mike Posted April 9, 2009 Report Share Posted April 9, 2009 NEW YORK (Reuters) – Google Inc's YouTube and Universal Music Group, the world's largest music company, said on Thursday they will launch a premium music video website as they bid to increase revenue from YouTube's huge usage. The new site will be called Vevo and is expected to launch in coming months, the companies said. Plans for Vevo come in addition to the renewal and extension of YouTube's rights deal to feature video content from Universal artists such as U2, 50 Cent and Kanye West. Universal Music is owned by French media group Vivendi. Vevo will be a premium online music video hub designed to offer higher-quality videos, as opposed to the typical grainy and often user-generated videos on YouTube. The idea is for Vevo to attract more big-name advertisers and other content owner partners. Universal and YouTube will share advertising revenue generated by the site. Both sides will be betting that building a premium site will help increase advertising rates. Many big brand owners have avoided advertising alongside YouTube's mix of user-generated videos. Vevo will also serve as a syndication platform as YouTube and Universal expand the reach of the Vevo brand, the companies said. Copyright © 2009 Reuters Limited. Link to comment Share on other sites More sharing options...
Lucky Posted April 10, 2009 Report Share Posted April 10, 2009 Universal Music Group, the world's largest music company At this point I would've been willing to swear that Warner Brothers has that distinction. grainy and often user-generated videos on YouTube I like those videos. And what about those simple little music-only clips that promote Universal artists (like yours & mine?) Link to comment Share on other sites More sharing options...
Mike Posted April 10, 2009 Author Report Share Posted April 10, 2009 It would be nice to access HQ video for the 1980's MTV days. Full screen. Link to comment Share on other sites More sharing options...
edna Posted April 11, 2009 Report Share Posted April 11, 2009 It´s crazy. Those majors distribute other labels and depending on which major owns Motown or Chrysalis -they were with RCA in the 80s- or Rhino, then we´ll see their videos or not on Youtube... And that also depends on the country, because every big label has the rights for some countries, not the whole world. Link to comment Share on other sites More sharing options...
Ombre Vivante Posted April 11, 2009 Report Share Posted April 11, 2009 Plans for Vevo come in addition to the renewal and extension of YouTube's rights deal to feature video content from Universal artists such as U2, 50 Cent and Kanye West. POO2 and kenya waste? I've already lost interest Link to comment Share on other sites More sharing options...
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