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Mike
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Maybe because Fed-Ex is a service, not a product.

that's a bit TOO much splitting hairs, don't you think? ;)

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured.

Besides, McDonalds, Hooters, Target or Southwest Airlines, which are all mentioned, aren't really 'products' either ;)

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