Why do Japanese publicists use English titles for Chinese movies?

[Otokichi]

Here's a flying leap across the language barrier. How does a Chinese movie, titled "House Full of Jade and Gold" become "Half Full of Testicles" to a Japanese reading the Chinese characters? Click on the link to see what happened when an spoken language (Old Japanese) was written with Chinese characters. As for the English titles, that's in the body of this video essay.;)

"Crouching Tiger, Hidden Dragon" was a literal translation, but to the Japanese, the title is/was stramge...

Edited May 16 by Otokichi