Mike Posted November 17, 2016 Report Share Posted November 17, 2016 http://fortune.com/2016/11/15/mcdonalds-mcrib-finder/ If you’re a fan of the processed barbecue pork sandwich, now you can track it down fast than ever with a brand new iPhone app. Along with the sandwich, McDonald’s is now promoting the McRib Finder, which works as an SMS texting service to help you quickly find the nearest McDonald’s that serves the limited-edition item. If you’re thinking this sounds like a marketing gimmick, you might be right McDonald’s is now spending more on digital advertising to attract younger customers with features like mobile ordering and rewards programs. “A restaurant locator is table stakes, but customers don’t always rely on the resources we provide them,” Paul Matson, director of social engagement for McDonald’s told Digiday. “But here’s a piece of information only we would know: Who’s serving the McRib?” The McRib was first introduced nationally to the McDonald's menu in 1981 and has developed a cult-like following since the chain only brings it back for a few weeks each year. And not every U.S. location carries the sandwich. In 2014, McDonald’s has released a video in its line of myth-busting videos starring ex-MythBuster Grant Imahara to show how the sandwich is really made. The video shows slices of pork shoulder being ground up while water, salt, dextrose, and preservatives are added to the mixture. The pork is then formed into its well-known rib-like shape via machines. Link to comment Share on other sites More sharing options...
Carl Posted November 17, 2016 Report Share Posted November 17, 2016 This would have been great for Homer Simpson when he went on his McRib tour. Link to comment Share on other sites More sharing options...
RonJonSurfer Posted November 18, 2016 Report Share Posted November 18, 2016 Finally technology is being used for something productive.... Link to comment Share on other sites More sharing options...
Otokichi Posted November 18, 2016 Report Share Posted November 18, 2016 How about a Muslim-friendly mutton-based version of McRib? (Baa-baa McRib?;) As for India and vegetarians, how about a soy-based Tofu McRib? (The Zen McRib.;) Come to think of it, Muslims and Der Furore's carnivores could find the beef-based Bully McRib ready to eat at a state dinner.;) Link to comment Share on other sites More sharing options...
miamisammy29 Posted December 5, 2016 Report Share Posted December 5, 2016 Sorry I haven't been around Songfacts much lately; I ate a McRib back in November. Link to comment Share on other sites More sharing options...
RonJonSurfer Posted December 7, 2016 Report Share Posted December 7, 2016 That's the thing about McRib...you know you shouldn't, but you do anyway. Link to comment Share on other sites More sharing options...
Shawna Posted December 14, 2016 Report Share Posted December 14, 2016 I have that problem with chocolate cake. Link to comment Share on other sites More sharing options...
RonJonSurfer Posted December 18, 2016 Report Share Posted December 18, 2016 But are they truly problems? Hey Shawna, how are ya kid? Hope you have a Merry Christmas and some chocolate cake to make it merrier. Link to comment Share on other sites More sharing options...
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